For Health Insurance Brokers
Brokers Web (www.brokersweb.com) is the leading health insurance PPC advertising platform providing the most targeted health insurance clicks on the web. Advertisers on Brokers Web, ranging from national health insurance agencies and lead-aggregators down to local health insurance agents, create listings for their business and pay for advertising on a cost-per-click (CPC) basis. Brokers Web listings appear as a search result on user-initiated health insurance queries matched by category and location qualifiers. Because listings are shown only after a user has made a deliberate query for health insurance quotes, Brokers Web clicks provide some of the highest conversion rates for our advertisers. Health insurance advertisers can bid on the Brokers Web PPC auction platform segregated by category and location. Brokers Web provides full campaign reporting and visibility of real-time CPC bids and positions via the Brokers Web bid tracker . It also provides optional ROI-tracking tools for easy campaign set-up and optimization.
Highly Targeted Source for Quality Consumer Traffic
Brokers Web’s product and location-specific directory qualifies the online health insurance shopper before they even see an ad listing. All visitors to Brokers Web’s network of websites are required to take an action by selecting their preferred product type and location before viewing the listing of advertisers in the directory. This assures that advertisers are placing targeted ads in front of consumers who are looking for the products they offer in the locations they are able to offer them.
Network of Qualified Affiliate Websites
In addition to HealthInsuranceFinders.com, Brokers Web PPC appears on a network of targeted affiliate websites that adhere to the same advertiser protection standards that HealthCare.com places on its owned properties. Brokers Web carefully screens and monitors its affiliate network to maintain high quality traffic.
No Contracts or Minimum Spend Requirements
Advertisers have full control over how much they spend and how long they wish to advertise with Brokers Web. Campaigns can be added, paused or re-started instantly.
Complete Online Reporting
Advertisers are presented as part of its standard online reporting platform: “Impressions”, “Average Page Position”, “Clicks”, “CTR”, “average CPC” and “Total Cost”. In addition, by placing an additional piece of code that Brokers Web provides to advertisers, Brokers Web provides enhanced reporting on “Leads” and “Conversion Percentage on Clicks”. To view an example of an Enhanced Report, please visit here and click on the “See Example” button.
For more information on Brokers Web, please visit the Brokers Web advertiser center.